May contain: Titanium Dioxide, CI 77491 (Iron Oxides), Manganese Violet, CI 77007 (Ultramarines)
May contain: Titanium Dioxide, CI 77491 (Iron Oxides), Manganese Violet, CI 77007 (Ultramarines)
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With a focus on your child's health and safety, our hyper-clean, dual-purpose eyeshadow and blush colors are hypoallergenic — dermatologist- and ophthalmologist-approved—perfect for sensitive skin.
Let their creativity shine with makeup that's as playful as they are! Plus, the easy-to-clean, mineral-derived colors ensure no mess after a fun play makeup session.
Products are enhanced by avocado oil, blueberry extract, sunflower seed oil, olive oil derivative, pomegranate extract, and vitamin E.
Skin Benefits:
Berry Lilac: A playful blend of soft lavender and rosy hues, Berry Lilac adds a touch of magic to any look. This charming shade is perfect for little ones who love to express their creativity with enchanting colors.
Light Tint—great for everyday fun!
Berry Rose: Warm and sweet, Berry Rose is the perfect soft rosy matte hue for a touch of playful elegance. Ideal for mini makeup artists seeking a classy, soft rosy finish.
Light Tint—great for everyday fun!
Berry Sky: With its icy blue tones and subtle silver shimmer, this frosty shade is perfect for kids dreaming of magical adventures.
Light Tint—great for everyday fun!
Berry Violet: A shimmery purple hue that sparkles with fun! Its vibrant tone encourages imagination and adventure, making it an exciting choice for kids ready to explore color.
Medium Tint—ideal for playful adventures!
Mystic Blue: A shimmering, vibrant blue that inspires creativity and play. This lively color adds a splash of fun, encouraging little ones to embrace their imaginative side.
Medium Tint—ideal for playful adventures!
Pixie Frost: With its frosty white hue, this color captures the magic of winter all year round. This whimsical color brings a sense of enchantment, making it ideal for creating dreamy looks that inspire wonder and creativity.
Medium Tint—ideal for playful adventures!
Capri Gold: This shade is all about sparkle and sunshine! With its strong shimmery golden tones, this color brings a glamorous touch to playtime, perfect for kids who love to dazzle and shine.
Medium Tint—ideal for playful adventures!
Apply. Enjoy. Clean. Repeat.
Eyeshadow/Blush: To avoid cracking, instruct your child to gently apply brush or fingers to the product's surface before applying to skin. Brush out any eyeshadow fall out with the wide brush. To remove, use water or a wet cloth and simply wipe clean.
Please supervise your child while using.
Not for children under 3
Kids play makeup products didn’t meet our high standards for formulation and fun - here’s what we cut out:
The most widely used preservative in cosmetics. Mostly used in makeup to prevent contamination of products & ensuring shelf life. Parabens are linked to a host of serious health concerns, from cancer to infertility. They are known endocrine disruptors, which means they can cause damage to the body’s many important hormonal systems.
Incredibly common in beauty products. They can generate a substance that contributes to some cancers. Some of the trace contaminants in petroleum-based ingredients often readily penetrate the skin. Something to avoid given our kids thin skin barrier.
In its pure form, talc is safe. The problem is that talc is often contaminated with asbestos, which causes cancer, so it’s a risky ingredient to use.
Group of chemicals used to make plastics more flexible and harder to break. In cosmetics, it is used in nail polish, hair spray, and fragrances. Phthalates are linked to endocrine disruption, development and reproductive toxicity, and cancer. Phthalates have been banned from cosmetic products in the EU.
Artificial colors used to make products look pretty. Known as FD&C colors or Lakes, these colors are made of 20+ chemicals and have been associated with skin allergies and hyperactivity in children.
Petroleum-based compounds used in cream bases for cosmetics as thickeners, solvents, softeners, and moisture-carriers. PEGs can cause irritation, systemic toxicity, and cancer. PEGs function as a penetration enhancer and can allow harmful ingredients to be absorbed more readily through the skin.
Used in nearly every type of make-up and personal care product. The FDA does not require companies to disclose the ingredients used in their fragrance, it is protected as a trade secret. These unlisted ingredients can trigger allergies, migraines, and asthma symptoms, and have been linked to cancer and neurotoxicity. All of the toxic ingredients that you’re looking to avoid, can be added back into the products under the guise of the word fragrance.
A red dye extracted from the females of a scaled insect species found in Mexico and Central America. More than 70,000 of these beetles are killed to produce just 1 pound of dye, which can be found in many cosmetics, food and textiles. Carmine has been associated with severe allergic reactions. This ingredient is listed in the PETA's Caring Consumer guide as a substance of animal origin.
A mineral-derived coloring agent that adds a fun shimmer, sparkle, or glow effect to products. It is part of a group of 37 earth-derived silicate minerals frequently used in cosmetics.
A reliable synthetic derived from minerals. It has a natural origin but needs a little lab help to make it suitable for going in products. It acts as a thickening agent, ensuring the formulas have the right texture and feel.
A synthetic ingredient created in the lab to ensure optimal performance while being safe for the skin. It enhances textures, providing a balmy and cushion-like feel, excellent adhesion to the skin, and a glossy finish.
A reliable synthetic derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It keeps your skin hydrated and nourished, and in formulas, it helps achieve the desired viscosity for a perfect feel.
A reliable synthetic derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It acts as a skin conditioning agent, keeping the skin moisturized. In formulas, it enhances textures, providing a rich and cushiony skin-feel and high gloss levels.
A natural, nutrient-rich skin emollient containing vitamins, antioxidants, and fatty acids. It nourishes and moisturizes the skin, leaving it soft, smooth, and fresh while helping maintain hydration and protect against environmental damage.
A natural mineral texture enhancer resulting from the combination of magnesium salt and myristic acid, found naturally in palm and coconut oil. It adds creaminess and a velvety texture to your products, ensuring a pleasant touch.
A trustworthy synthetic derived from caprylic acid, naturally occurring in palm and coconut oils. It acts as a skin and hair conditioning agent, keeping them smooth and moisturized. In formulas, it provides preservation properties.
A plant-derived extract from bilberry, a dark berry similar to blueberries. It is a potent antioxidant that boosts the skin's defense mechanism, protects against environmental stressors, and provides skin-calming benefits. In formulas, it enhances the stability of preservative blends.
A natural bark extract from a small medicinal tree in Asia with a long history of soothing the skin. It is a potent antioxidant with soothing effects, and in formulas, it also contributes to formula preservation.
A plant-derived oil extracted from sunflower seeds. It strengthens the skin barrier, delivers antioxidants, soothes irritated skin, and works wonders for sensitive skin. Its high concentrations of oils and Vitamin E make it an excellent emollient agent, while its antioxidant properties neutralize free radicals from pollution and UV light.
A naturally occurring vitamin E derived from plant sources like soy, rice bran, or flax oils. It soothes, moisturizes, and protects the skin, supporting its lipid barrier and defending against the sun, pollution, and other environmental stressors. It also acts as a stabilizing ingredient in formulas.
A natural, nutrient-rich antioxidant derived from coconut oil and glycerin. It keeps the skin hydrated, smooth, and soft, while its antioxidant properties protect against environmental stressors. In formulas, it helps blend all the ingredients seamlessly.
A natural texture enhancer that promotes even pigmentation and smooth application on the skin. It improves the distribution of pigments in cosmetics and prevents them from settling, resulting in a smooth and consistent look.
A naturally occurring amino acid that imparts a softening and silky feel to the skin. In formulas, it helps achieve a perfectly balanced texture.
A reliable synthetic thickening ingredient created in the lab to excel in its performance while being safe for the skin. It is commonly used in powder products to achieve the desired consistency and texture.
A trustworthy synthetic derived from mineral. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It moisturizes and hydrates the skin while providing a rich, creamy, and luxurious feel and appearance in formulas.
A natural texture enhancer that contributes to a glossy texture in products. It is a mineral-derived pigment commonly used in cosmetics to adjust colors, creating cuter and lighter shades. It is the non-airborne type, ensuring safe application.
Mineral-derived pigments that add vibrant colors to your products. They are used to create captivating makeup shades and provide protection against visible light for the skin.
A mineral-derived pigment, an inorganic salt known as ammonium manganese pyrophosphate, used as a colorant. It lends products a perfect purple finish.
Mineral-derived blue pigment consisting of sodium, aluminum, silicate, and sulfate. They help formulas achieve the desired blue tones, particularly in eyeshadows.
Kids play makeup products didn’t meet our high standards for formulation and fun - here’s what we cut out:
The most widely used preservative in cosmetics. Mostly used in makeup to prevent contamination of products & ensuring shelf life. Parabens are linked to a host of serious health concerns, from cancer to infertility. They are known endocrine disruptors, which means they can cause damage to the body’s many important hormonal systems.
Incredibly common in beauty products. They can generate a substance that contributes to some cancers. Some of the trace contaminants in petroleum-based ingredients often readily penetrate the skin. Something to avoid given our kids thin skin barrier.
In its pure form, talc is safe. The problem is that talc is often contaminated with asbestos, which causes cancer, so it’s a risky ingredient to use.
Group of chemicals used to make plastics more flexible and harder to break. In cosmetics, it is used in nail polish, hair spray, and fragrances. Phthalates are linked to endocrine disruption, development and reproductive toxicity, and cancer. Phthalates have been banned from cosmetic products in the EU.
Artificial colors used to make products look pretty. Known as FD&C colors or Lakes, these colors are made of 20+ chemicals and have been associated with skin allergies and hyperactivity in children.
Petroleum-based compounds used in cream bases for cosmetics as thickeners, solvents, softeners, and moisture-carriers. PEGs can cause irritation, systemic toxicity, and cancer. PEGs function as a penetration enhancer and can allow harmful ingredients to be absorbed more readily through the skin.
Used in nearly every type of make-up and personal care product. The FDA does not require companies to disclose the ingredients used in their fragrance, it is protected as a trade secret. These unlisted ingredients can trigger allergies, migraines, and asthma symptoms, and have been linked to cancer and neurotoxicity. All of the toxic ingredients that you’re looking to avoid, can be added back into the products under the guise of the word fragrance.
A red dye extracted from the females of a scaled insect species found in Mexico and Central America. More than 70,000 of these beetles are killed to produce just 1 pound of dye, which can be found in many cosmetics, food and textiles. Carmine has been associated with severe allergic reactions. This ingredient is listed in the PETA's Caring Consumer guide as a substance of animal origin.
YES! We have the following:
Jovy is a hyper-clean brand for kids that uses natural and synthetic ingredients, all of which are tested and proven to be safe. Our formulas don’t contain toxins or any harmful ingredients. As we know, there are good and bad chemical ingredients, just like there are good and bad natural ones. We do try, however, to have mostly natural formulations. Our formulas will always have a higher percentage of proven-safe fruit, vegetable and plant-derived ingredients. Our current formulations have 90-95% natural origin.
We analyzed several products in the market that were targeted to kids, some with all natural ingredients, including no preservatives. Some of the lip formulas we tested were already rancid, even though they were new. According to the Good Face Project, microbes are likely to form, grow, and spread in makeup and skin care without an effective preservative.
As with many unregulated phrases, all-natural doesn't equal safe if the formula is contaminated or unstable. Our focus is providing the safest formulas with the safest ingredients, natural or synthetic. That's why we offer the first and only EWG VERIFIED play makeup make just for kids.
Absolutely! Jovy’s makeup is real makeup made just for kids. Nothing that is applied on your kids’ skin should be a toy, cheaply made, or treated lightly.
Our product is made in Italy with high quality ingredients and manufactured under the strictest EU regulations. The only difference is that our makeup is one of the cleanest out there.
We even have the certifications to prove it!
Jovy products do not intentionally contain nuts, eggs, wheat, gluten or sesame. We formulated each product to be suitable for even the most sensitive skin and our products are dermatologist-approved.
Although our formula is hypoallergenic, we recommend doing a patch test first, in case of trace amounts of allergens from the manufacturing process.
We're extremely proud of our ingredient lists and the end product we offer. Our main goal is to keep things simple, using clean ingredients and providing clear information on our labels. What sets us apart is that we are the only kids play makeup that is fully vegan and certified by EWG, a nationwide scientific organization empowering people to live healthier lives in a healthier environment. We don't just claim to be safe; we have the evidence to prove that our products are safe for you and your family.
YES! We have the following:
Jovy is a hyper-clean brand for kids that uses natural and synthetic ingredients, all of which are tested and proven to be safe. Our formulas don’t contain toxins or any harmful ingredients. As we know, there are good and bad chemical ingredients, just like there are good and bad natural ones. We do try, however, to have mostly natural formulations. Our formulas will always have a higher percentage of proven-safe fruit, vegetable and plant-derived ingredients. Our current formulations have 90-95% natural origin.
We analyzed several products in the market that were targeted to kids, some with all natural ingredients, including no preservatives. Some of the lip formulas we tested were already rancid, even though they were new. According to the Good Face Project, microbes are likely to form, grow, and spread in makeup and skin care without an effective preservative.
As with many unregulated phrases, all-natural doesn't equal safe if the formula is contaminated or unstable. Our focus is providing the safest formulas with the safest ingredients, natural or synthetic. That's why we offer the first and only EWG VERIFIED play makeup make just for kids.
Absolutely! Jovy’s makeup is real makeup made just for kids. Nothing that is applied on your kids’ skin should be a toy, cheaply made, or treated lightly.
Our product is made in Italy with high quality ingredients and manufactured under the strictest EU regulations. The only difference is that our makeup is one of the cleanest out there.
We even have the certifications to prove it!
Jovy products do not intentionally contain nuts, eggs, wheat, gluten or sesame. We formulated each product to be suitable for even the most sensitive skin and our products are dermatologist-approved.
Although our formula is hypoallergenic, we recommend doing a patch test first, in case of trace amounts of allergens from the manufacturing process.
We're extremely proud of our ingredient lists and the end product we offer. Our main goal is to keep things simple, using clean ingredients and providing clear information on our labels. What sets us apart is that we are the only kids play makeup that is fully vegan and certified by EWG, a nationwide scientific organization empowering people to live healthier lives in a healthier environment. We don't just claim to be safe; we have the evidence to prove that our products are safe for you and your family.
I’m so excited to see all these new colors just in time for the holidays… I love them all! Cuteness aside, it’s such a relief to know I’m buying something truly non-toxic for my kids. They can play as much as they want, and I don’t have to worry. Truly a win-win!