As a mom of a daughter who loves makeup, I wanted something that felt playful but still safe for her baby-soft skin. I came across this set and decided to give it a try, and I’m so glad I did! My daughter is absolutely obsessed. She takes it everywhere with her.
I love having peace of mind knowing that what she’s using is non-toxic and gentle. The colors are gorgeous, just the right amount of shimmer, nothing too bold, and the lip gloss actually tastes amazing! Honestly, I wish there was a mom version because I’d totally use it too.
I 100% recommend this as a high-quality, safe makeup set for little ones. It would also make the perfect starter set for teens just getting into makeup!!
My daughters love to play dress-up and have always begged me to put on makeup. I never trusted the play makeup available at stores like Claire’s, so my answer was always a firm no—UNTIL I found JOVY.
It’s incredible that a mom took the time and effort to create makeup that is genuinely wholesome for children.
Since discovering JOVY, I no longer have to worry about harmful chemicals or subpar products. My daughters are thrilled, and I have peace of mind knowing they’re using something created with care and wellness in mind. If you’re a parent looking for a reliable play makeup brand, JOVY is the way to go. Highly recommend!
PS: You know you’ve found the right gift when your daughter, not-prompted, puts pen to paper. She’s only 7 years old, and I couldn’t believe she even knew about reviews. It’s so endearing, so I’m adding a pic of it!
My girls love it! Bright enough to be fun for them but not bright enough to where it doesn’t wipe off!! My girls also have the most sensitive skin and this hasn’t irritated it at all!
My eight-year-old always wants to play with make up, but I’m super picky about ingredients. I love that we found Jovy! As a mom, and a holistic health practitioner this is a product that I can absolutely stand by with the clean ingredients they use. The makeup is also very good quality, smells good, and is super easy to clean up and wash off! IWe have the Berry Bliss Makeup Kit, and my daughter hasn’t stopped talking about how much she loves it. She brings the lipgloss everywhere we go.
My daughter is crazy about makeup but I was worried about the chemicals. But I found jovy and I’m in love!. My daughter love it. It doesn’t have that weird kids makeup.
The colors are bright and it easy to wash it. I highly recommend
My little girl loves this set. She really enjoyed it, she likes the light blue shade the most because it is extremely visible and has a lot of glitter. And she really liked the lip gloss because I always prevent her from putting mine on because of the ingredients. Now she could enjoy herself and I don't worry about toxins. Huge recommendation from me!
We have enjoyed our make up so much!! My daughter has loved playing dress up with this. I as a mother love how these products are safe for her!!
As the mom of twin eight-year-old girls who love playing with make-up, I was highly impressed with this product. I was always told it was better to buy regular adult make-up since kids' make-up was not EWG-certified, so I was thrilled to find out that this was the only kid's makeup to have that EWG stamp of approval.
The Berry Bliss Makeup Kit's packaging exudes an irresistible charm, combining an adorable aesthetic with a touch of sophistication. The colors were all very pretty, shimmery, and age-appropriate and showed up well on their skin. Their favorite part was the lipgloss, they couldn't stop re-applying it all day!
I would highly recommend this product and I look forward to seeing all the amazing things this company is going to do in the future.
I absolutely loved this product for my daughter! It had just enough pigment to keep her happy and just enough for me to allow her to do it all on her own! It made her happy and gave her a sense of independence that her sisters have. I really love this product and I’m actually going to borrow a little eyeshadow!
I’m strong recommendation. This is an incredibly pleasant experience. My daughter was very happy with such cosmetics, and now, as a mother, I am not at all worried that it could harm her, because it is really safe for children, we have been using it for a week and have not seen any allergic reactions. This is definitely the best children's cosmetics we have tried!

My daughter has been asking for lip gloss and I’m excited that she can have something that is clean and without any chemicals. You can tell there was a lot of thought put into the kit. The packaging is also nice and all the products fit into the cute makeup bag!
My daughter always looks at me while I put make up on before I go to work. Sometimes she asks to put some on too, but I didn’t want to put on products that were not indicated for kids. I gave her this kit for her birthday and it was a wonderful idea! She loves to put make up on by herself, with her own brush and she can play with the shades using the stencils. She also loves using the makeup bag when she visits friends 😉
My daughter absolutely loved this play makeup. I have been hesitant to let her play with makeup, mostly because I haven't been able to find a safe option for kids. I am so happy to know that a safe option does exist for kids! I would say this kit is probably the safest (and probably the cutest) option in the market for young makeup artists. I would definitely recommend this kit to my friends and family.
I recently gifted my niece the perfect birthday present – a clean, kid-safe, and mess-free play makeup kit. She adored it! The stencils allowed for creative fun, the eyeshadow and blush were vibrant and safe, and the makeup bag's organization was a hit with both my niece and her mom. This kit made her birthday extra special and is the ideal gift for any young beauty enthusiast. Highly recommended!
She’s 3 years old and before Jovy I never allowed her to use brushes or to directly touch any makeup products. She often asks to wear my makeup and a few times I agreed to lightly apply a soft eyeshadow or lip balm. She couldn’t believe this kit was for her and that she could actually touch the products and do her own makeup. I was also very happy when I saw that the products did not break or crumble despite her lack of familiarity and delicacy. Now I know she can play with something really safe made just for kids like her!