We’re picky, and we’re proud of it
We don’t compromise on questionable ingredients. We don’t just say we are safe, as the only EWG-VERIFIED® kids makeup, you can trust our products are proven-safe for you and your family.
Looking for a specific ingredient?
Mica
A mineral-derived coloring agent that adds shimmer, sparkle, or a glow effect to your products. It belongs to a group of 37 earth-derived silicate minerals commonly used in cosmetics.
Calcium Sodium Borosilicate
A reliable synthetic derived from minerals. It has a natural origin but needs a little lab help to make it suitable for use in products. It acts as a thickening agent, ensuring the formulas have the right texture and feel.
Bis-Diglyceryl Polyacyladipate-2
A reliable synthetic created in the lab to excel in its performance while remaining safe for your skin. It enhances textures, providing a balmy and cushion-like feel, excellent adhesion, and a glossy finish.
Octyldocecyl Stearoyl Strearate
A reliable synthetic derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It keeps your skin hydrated and nourished, and in formulas, it helps achieve the desired viscosity for a perfect feel.
Pentaerythrityl Tetraisostearate
A reliable ingredient derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It acts as a skin conditioning agent, keeping the skin moisturized. In formulas, it enhances textures, providing a rich and cushiony skin-feel and high gloss levels.
Persea Gratissima (Avocado) Oil
A natural, nutrient-rich skin emollient containing vitamins, antioxidants, and fatty acids. It nourishes and moisturizes the skin, leaving it soft, smooth, and fresh while helping maintain hydration and protect against environmental damage.