The First EWG VERIFIED® Kids Makeup

My daughter is crazy about makeup but I was worried about the chemicals. But I found jovy and I’m in love!. My daughter love it. It doesn’t have that weird kids makeup.
The colors are bright and it easy to wash it. I highly recommend

My little girl loves this set. She really enjoyed it, she likes the light blue shade the most because it is extremely visible and has a lot of glitter. And she really liked the lip gloss because I always prevent her from putting mine on because of the ingredients. Now she could enjoy herself and I don't worry about toxins. Huge recommendation from me!

I gave this to my 6 year old daughter and she loves it. She is no longer stealing my makeup because hers is just as good and I don’t have to worry about any harsh ingredients going on her little face. WOULD MAKE A GREAT GIFT!!

My daughters love their Jovy set. I got one for my 3yo and 7yo. They’ve been wanting a play make up set for a long time but I never bought one because none in the market felt safe. This has been a great way for the girls to bond and express themselves in a new way. As a working mom, I love this is something that my girls can play with without much supervision and it is not messy!. The little bag and the compact eye shadows help keep things clean and organized. I also love the convenience, the colors are fun for my girls but subtle enough that I don’t feel I have to clean their faces every time we have to leave the house.

I’m very particular over anything that comes in contact with my children - has to be clean, non toxic, organic, etc. I was so happy to find make up meant for kids with clean ingredients I can trust. My young daughters both love to play with the makeup and can apply it with ease and with no mess either!

My girls love this makeup set. They’ve been asking for one for so long but I was always concerned over the ingredients. Love that I don’t have to worry about what they’re putting on their skin with Jovy. Have recommended to a few friends too.

My granddaughter has been asking for make up but her mom
is very careful with whatever she puts on her skin. I sent the product link for mom’s approval and she said yes!!! This must really be something good. I hope my granddaughter likes it.

This makeup is really cute & safe. Mom approved!

The way this make up shows on my daughter’s skin is just like fairy dust. She really loves being able to see it even though the colors are soft. Doesn’t matter how much puts into it, she can’t be overdone. However I do worry that she’ll use it way too fast!

If you are looking for a non-toxic makeup for your kiddos, this is it!

My daugther loves this kit so much, she comes in on the weekends, so we both can put our makeup together. Love the clean ingredients on her skin! She can play as much as she wants, and I get my special bonding time with her!

I am so happy to come across a brand that has good intentional products, amazing ingredients, but also has a mission to make things better. We need more brands like this. Love the focus on clean ingredients for healthier, happier kids. My daughter is definitely a happy lady after receiving her Jovy kit. There's really nothing not to like here.

She’s 3 years old and before Jovy I never allowed her to use brushes or to directly touch any makeup products. She often asks to wear my makeup and a few times I agreed to lightly apply a soft eyeshadow or lip balm. She couldn’t believe this kit was for her and that she could actually touch the products and do her own makeup. I was also very happy when I saw that the products did not break or crumble despite her lack of familiarity and delicacy. Now I know she can play with something really safe made just for kids like her!