The First & Only Certified-Safe Kids Play Makeup

As a mom of a daughter who loves makeup, I wanted something that felt playful but still safe for her baby-soft skin. I came across this set and decided to give it a try, and I’m so glad I did! My daughter is absolutely obsessed. She takes it everywhere with her.

I love having peace of mind knowing that what she’s using is non-toxic and gentle. The colors are gorgeous, just the right amount of shimmer, nothing too bold, and the lip gloss actually tastes amazing! Honestly, I wish there was a mom version because I’d totally use it too.

I 100% recommend this as a high-quality, safe makeup set for little ones. It would also make the perfect starter set for teens just getting into makeup!!

Purchased three eye shadows for my daughter. She is excited to play dress up but I don't want her using conventional (re: harmful) makeup. This is an investment compared to drug store brands but totally worth it. The colors, textures and look of the shadows are beautiful. I found this shadow from EWG.org and am thankful!

My daughters love to play dress-up and have always begged me to put on makeup. I never trusted the play makeup available at stores like Claire’s, so my answer was always a firm no—UNTIL I found JOVY.

It’s incredible that a mom took the time and effort to create makeup that is genuinely wholesome for children.

Since discovering JOVY, I no longer have to worry about harmful chemicals or subpar products. My daughters are thrilled, and I have peace of mind knowing they’re using something created with care and wellness in mind. If you’re a parent looking for a reliable play makeup brand, JOVY is the way to go. Highly recommend!

PS: You know you’ve found the right gift when your daughter, not-prompted, puts pen to paper. She’s only 7 years old, and I couldn’t believe she even knew about reviews. It’s so endearing, so I’m adding a pic of it!

My girls love it! Bright enough to be fun for them but not bright enough to where it doesn’t wipe off!! My girls also have the most sensitive skin and this hasn’t irritated it at all!

My eight-year-old always wants to play with make up, but I’m super picky about ingredients. I love that we found Jovy! As a mom, and a holistic health practitioner this is a product that I can absolutely stand by with the clean ingredients they use. The makeup is also very good quality, smells good, and is super easy to clean up and wash off! IWe have the Berry Bliss Makeup Kit, and my daughter hasn’t stopped talking about how much she loves it. She brings the lipgloss everywhere we go.

My daughter is crazy about makeup but I was worried about the chemicals. But I found jovy and I’m in love!. My daughter love it. It doesn’t have that weird kids makeup.
The colors are bright and it easy to wash it. I highly recommend

My little girl loves this set. She really enjoyed it, she likes the light blue shade the most because it is extremely visible and has a lot of glitter. And she really liked the lip gloss because I always prevent her from putting mine on because of the ingredients. Now she could enjoy herself and I don't worry about toxins. Huge recommendation from me!

As the mom of twin eight-year-old girls who love playing with make-up, I was highly impressed with this product. I was always told it was better to buy regular adult make-up since kids' make-up was not EWG-certified, so I was thrilled to find out that this was the only kid's makeup to have that EWG stamp of approval.

The Berry Bliss Makeup Kit's packaging exudes an irresistible charm, combining an adorable aesthetic with a touch of sophistication. The colors were all very pretty, shimmery, and age-appropriate and showed up well on their skin. Their favorite part was the lipgloss, they couldn't stop re-applying it all day!

I would highly recommend this product and I look forward to seeing all the amazing things this company is going to do in the future.

I gave this to my 6 year old daughter and she loves it. She is no longer stealing my makeup because hers is just as good and I don’t have to worry about any harsh ingredients going on her little face. WOULD MAKE A GREAT GIFT!!

I absolutely loved this product for my daughter! It had just enough pigment to keep her happy and just enough for me to allow her to do it all on her own! It made her happy and gave her a sense of independence that her sisters have. I really love this product and I’m actually going to borrow a little eyeshadow!

I’m strong recommendation. This is an incredibly pleasant experience. My daughter was very happy with such cosmetics, and now, as a mother, I am not at all worried that it could harm her, because it is really safe for children, we have been using it for a week and have not seen any allergic reactions. This is definitely the best children's cosmetics we have tried!

My daughters love their Jovy set. I got one for my 3yo and 7yo. They’ve been wanting a play make up set for a long time but I never bought one because none in the market felt safe. This has been a great way for the girls to bond and express themselves in a new way. As a working mom, I love this is something that my girls can play with without much supervision and it is not messy!. The little bag and the compact eye shadows help keep things clean and organized. I also love the convenience, the colors are fun for my girls but subtle enough that I don’t feel I have to clean their faces every time we have to leave the house.

I’m very particular over anything that comes in contact with my children - has to be clean, non toxic, organic, etc. I was so happy to find make up meant for kids with clean ingredients I can trust. My young daughters both love to play with the makeup and can apply it with ease and with no mess either!

My granddaughter has been asking for make up but her mom
is very careful with whatever she puts on her skin. I sent the product link for mom’s approval and she said yes!!! This must really be something good. I hope my granddaughter likes it.

The way this make up shows on my daughter’s skin is just like fairy dust. She really loves being able to see it even though the colors are soft. Doesn’t matter how much puts into it, she can’t be overdone. However I do worry that she’ll use it way too fast!