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Kids Makeup Bundle (Makeup Kit + Stencils)
Kids Makeup Bundle (Makeup Kit + Stencils)
Kids Makeup Bundle (Makeup Kit + Stencils)
Kids Makeup Bundle (Makeup Kit + Stencils)
Regular price $49.99 USD
Regular price $52.98 USD Sale price $49.99 USD
Sale Sold out
Shipping calculated at checkout.

1 Berry Bliss Play Makeup Kit with:

  • 3 dual eyeshadow and blush jars (net wt. 1 g/0.03 oz  each)
  • 1 lip-gloss (2ml/0.07oz)
  • 1 duo blush/eyeshadow brush
  • 1 makeup bag.

Sparkle Berry Lip Gloss: The mineral-derived color leaves a fun but subtle soft shimmer. It's light and soft texture leaves no sticky feeling on the skin. The formula is spiked with natural and nourishing ingredients, including raspberries, olive oil and naturally-derived vitamin E. Made with 100% natural aroma ingredients.

Berry Sky, Berry Lilac, Berry Rose Dual Eyeshadow-Blush: There’s no rules here! Kids will love this dual-purpose eyeshadow and blush's icy blue and lavender-rosy colors. The texture is soft and has a buttery spread, with light but visible color that kids will enjoy, and parents will approve. Made with blueberry extract to help strengthen the young skin barrier, and other naturally sensitive-skin ingredients with nourishing benefits.

1 set of Jovy Makeup Stencils

  • Contains 5 sheets of six stencils (30 total designs).
Product details

The Kids Makeup Bundle includes: 

 

1 Berry Bliss Makeup Kit + 1 Jovy Makeup Stencils + FREE Shipping

Berry Bliss Play Makeup Kit: Hyper-clean play makeup crafted for young, delicate skin in age-appropriate colors and shades. 

  • Light but visible color
  • Washes off easily with water
  • 90-95% natural origin ingredients
Formulas enhanced by: avocado oil, blueberry extract, sunflower seed oil, olive oil derivate, pomegranate extract, vitamin E, 100% naturally derived raspberry scent

    Skin Benefits:

    • Moisturizes and soothes skin 
    • Strengthens developing young skin
    • Antioxidant protection

    Jovy Makeup Stencils: 

    Our reusable stencils with non-toxic adhesive are a selection of beautiful designs including butterflies, flowers, stars and cute animals Perfect for your little makeup artist to find new ways to play with color! 

    Each stencil is reusable, just wipe clean and return it back to the white glossy backing for future use. 

    Best used with Jovy eyeshadow included in the Berry Bliss Play Makeup Kit

    Note: If irritations occurs, please wash off immediately with soap and water and discontinue use. 

    Ages 3+

    What is included

    1 Berry Bliss Play Makeup Kit with:

    • 3 dual eyeshadow and blush jars (net wt. 1 g/0.03 oz  each)
    • 1 lip-gloss (2ml/0.07oz)
    • 1 duo blush/eyeshadow brush
    • 1 makeup bag.

    Sparkle Berry Lip Gloss: The mineral-derived color leaves a fun but subtle soft shimmer. It's light and soft texture leaves no sticky feeling on the skin. The formula is spiked with natural and nourishing ingredients, including raspberries, olive oil and naturally-derived vitamin E. Made with 100% natural aroma ingredients.

    Berry Sky, Berry Lilac, Berry Rose Dual Eyeshadow-Blush: There’s no rules here! Kids will love this dual-purpose eyeshadow and blush's icy blue and lavender-rosy colors. The texture is soft and has a buttery spread, with light but visible color that kids will enjoy, and parents will approve. Made with blueberry extract to help strengthen the young skin barrier, and other naturally sensitive-skin ingredients with nourishing benefits.

    1 set of Jovy Makeup Stencils

    • Contains 5 sheets of six stencils (30 total designs).

    How to use

    Apply. Enjoy. Clean. Repeat.

    Eyeshadow/Blush:
    To avoid cracking, instruct your child to gently apply brush or fingers to the product's surface before applying to skin. Brush out any eyeshadow fall out with the wide brush. To remove, use water or a wet cloth and simply wipe clean.
    Lipgloss: Apply to lips generously. Our formula is hypoallergenic, safe for sensitive skin, and specially formulated for kids. Patch test is still recommended before use.

    Jovy Makeup Stencils: Place the stencil on the skin. Rub eyeshadow with your finger in a circular motion several times until you have enough color on your finger. Apply the eyeshadow powder to the skin within the stencil. Peel off the stencil and save for future use. To remove color, use a wet cloth.

    Please supervise your child while using.
    Not for children under 3

    View full details
    Experience The Jovy Difference
    Made just for kids. We believe in nurturing imagination while prioritizing safety. Formulated with the strictest EU quality standards and EWG guidelines to ensure our product safety.
    Gentle, Clean & Plant
    Based
    Totally Vegan &
    Cruelty Free
    Nut Free
    100% Naturally
    Derived Aroma
    Ophthalmologist &
    Dermatologist Approved
    Washable & Stain
    Free
    Experience The Jovy Difference
    Made just for kids. We believe in nurturing imagination while prioritizing safety. Formulated with the strictest EU quality standards and EWG guidelines to ensure our product safety.
    Gentle, Clean & Plant Based
    Totally Vegan & Cruelty Free
    Nut Free
    100% Naturally Derived Aroma
    Ophthalmologist & Dermatologist Approved
    Washable & Stain Free
    No Yucky Stuff
    Click on an ingredient to find out more!

    Kids play makeup products didn’t meet our high standards for formulation and fun - here’s what we cut out:

    Parabens,

    The most widely used preservative in cosmetics. Mostly used in makeup to prevent contamination of products & ensuring shelf life. Parabens are linked to a host of serious health concerns, from cancer to infertility. They are known endocrine disruptors, which means they can cause damage to the body’s many important hormonal systems.

    Petrochemicals,

    Incredibly common in beauty products. They can generate a substance that contributes to some cancers. Some of the trace contaminants in petroleum-based ingredients often readily penetrate the skin. Something to avoid given our kids thin skin barrier.

    Talc,

    In its pure form, talc is safe. The problem is that talc is often contaminated with asbestos, which causes cancer, so it’s a risky ingredient to use.

    Phthalates,

    Group of chemicals used to make plastics more flexible and harder to break. In cosmetics, it is used in nail polish, hair spray, and fragrances. Phthalates are linked to endocrine disruption, development and reproductive toxicity, and cancer. Phthalates have been banned from cosmetic products in the EU.

    Artificial Dyes,

    Artificial colors used to make products look pretty. Known as FD&C colors or Lakes, these colors are made of 20+ chemicals and have been associated with skin allergies and hyperactivity in children.

    PEGs,

    Petroleum-based compounds used in cream bases for cosmetics as thickeners, solvents, softeners, and moisture-carriers. PEGs can cause irritation, systemic toxicity, and cancer. PEGs function as a penetration enhancer and can allow harmful ingredients to be absorbed more readily through the skin.

    Synthetic Fragrances,

    Used in nearly every type of make-up and personal care product. The FDA does not require companies to disclose the ingredients used in their fragrance, it is protected as a trade secret. These unlisted ingredients can trigger allergies, migraines, and asthma symptoms, and have been linked to cancer and neurotoxicity. All of the toxic ingredients that you’re looking to avoid, can be added back into the products under the guise of the word fragrance.

    Carmine

    A red dye extracted from the females of a scaled insect species found in Mexico and Central America. More than 70,000 of these beetles are killed to produce just 1 pound of dye, which can be found in many cosmetics, food and textiles. Carmine has been associated with severe allergic reactions. This ingredient is listed in the PETA's Caring Consumer guide as a substance of animal origin.

    Lip Gloss Ingredients
    Click on an ingredient to find out more!
    Ricinus Communis (Castor) Seed Oil, Bis-Diglyceryl Polyacyladipate-2, Sorbitan Olivate, Calcium Sodium Borosilicate, Euphorbia Cerifera (Candelilla) Wax, Caprylic/ Capric Triglyceride, Aroma/Flavor*, Punica Granatum (Pomegranate) Seed Oil, Tocopherol, Mica, Silica, Synthetic Fluorphlogopite, Decylene Glycol, Tin Oxide,

    May contain:  Titanium Dioxide, CI 77491 (Iron Oxides), Manganese Violet

    Ricinus Communis (Castor) Seed Oil

    A vegetable oil derived from castor beans, known for its abundance of skin-beneficial fatty acids. It nourishes the skin, imparting a healthy glow and enhancing the absorption of other cosmetic ingredients.

    Bis-Diglyceryl Polyacyladipate-2

    A synthetic ingredient created in the lab to ensure optimal performance while being safe for the skin. It enhances textures, providing a balmy and cushion-like feel, excellent adhesion to the skin, and a glossy finish.

    Sorbitan Olivate

    A natural ingredient that results from the combination of fatty acids from olive oil and sorbitol, a dehydrated sugar. It is a natural antioxidant that keeps the skin nourished and moisturized, mimicking the skin's own moisture. It aids in the effective mixing of ingredients in formulations, making it particularly beneficial in lip products.

    Calcium Sodium Borosilicate

    A reliable synthetic derived from minerals. It has a natural origin but needs a little lab help to make it suitable for going in products. It acts as a thickening agent, ensuring the formulas have the right texture and feel.

    Euphorbia Cerifera (Candelilla) Wax

    A natural wax commonly used in lip care products, providing protection against environmental stressors while keeping the lips smooth and nourished. It shares beneficial properties with beeswax but is of vegan origin. In formulas, it contributes to the perfect balmy consistency, offering a luscious touch.

    Caprylic/ Capric Triglyceride

    A natural, nutrient-rich antioxidant derived from coconut oil and glycerin. It keeps the skin hydrated, smooth, and soft, while its antioxidant properties protect against environmental stressors. In formulas, it helps blend all the ingredients seamlessly.

    Aroma/Flavor*

    A 100% naturally derived aroma with a raspberry scent. Please refer to the full ingredients list provided under fragrance.

    Punica Granatum (Pomegranate) Seed Oil

    A natural extract obtained from pomegranate shrub bark and pomegranate fruit seeds. It is rich in antioxidants that promote skin healing and protection against damage. With its fatty acid content, including omega-3s, it soothes and refreshes the skin, maintaining its smooth and healthy appearance.

    Tocopherol

    A naturally occurring vitamin E derived from plant sources like soy, rice bran, or flax oils. It soothes, moisturizes, and protects the skin, supporting its lipid barrier and defending against the sun, pollution, and other environmental stressors. It also acts as a stabilizing ingredient in formulas.

    Mica

    A mineral-derived coloring agent that adds a fun shimmer, sparkle, or glow effect to products. It is part of a group of 37 earth-derived silicate minerals frequently used in cosmetics.

    Silica

    A natural texture enhancer that promotes even pigmentation and smooth application on the skin. It improves the distribution of pigments in cosmetics and prevents them from settling, resulting in a smooth and consistent look.

    Synthetic Fluorphlogopite

    A synthetic ingredient created in the lab to deliver optimal performance while being safe for the skin. It acts as a thickening agent, contributing to the perfect glossy texture. It is considered safe and non-irritating to the skin.

    Decylene Glycol

    A synthetic ingredient formulated in the lab to excel in its intended purpose while being skin-safe. It imparts slip to products, facilitating easier application, and possesses properties that support the preservation system of cosmetics.

    Tin Oxide

    A trustworthy synthetic derived from mineral. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It moisturizes and hydrates the skin while providing a rich, creamy, and luxurious feel and appearance in formulas.

    Titanium Dioxide

    A natural texture enhancer that contributes to a glossy texture in products. It is a mineral-derived pigment commonly used in cosmetics to adjust colors, creating cuter and lighter shades. It is the non-airborne type, ensuring safe application.

    CI 77491 (Iron Oxides)

    Mineral-derived pigments that add vibrant colors to your products. They are used to create captivating makeup shades and provide protection against visible light for the skin.

    Manganese Violet

    A mineral-derived pigment, an inorganic salt known as ammonium manganese pyrophosphate, used as a colorant. It lends products a perfect purple finish.

    Aroma Ingredients
    Click on an ingredient to find out more!
    Caprylic/ Capric Triglyceride, Beta-Ionone, Raspberry Ketone, Vanillin, Anisaldehyde, Methylbenzyl Acetate, Maltol, Benzyl Acetate, Alpha Ionone, Ethyl Acetate, Isoamyl Acetate, 3 Hexenol, Terpineol

    Caprylic/ Capric Triglyceride

    A natural, nutrient-rich antioxidant derived from coconut oil and glycerin. It keeps the skin hydrated, smooth, and soft, while its antioxidant properties protect against environmental stressors. In formulas, it helps blend all the ingredients seamlessly.

    Beta-Ionone

    A naturally derived ingredient found in flowers, fruits, and vegetables, it contributes floral, woody, sweet, fruity, berry, and tropical notes to fragrance compositions, adding a delightful aroma.

    Raspberry Ketone

    This natural substance gives red raspberries their powerful aroma and imparts a fruity raspberry tone to fragrances, enhancing their olfactory appeal.

    Vanillin

    While the majority of vanillin is derived from petroleum, a small portion is derived from natural sources such as rice and other natural sources. Jovy uses only rice-derived vanillin. It is highly valued for its intense sweetness and finds its application in high-cost luxury perfumes. It provides a versatile vanilla-like scent that can be incorporated into various fragrance types, including woody, herbaceous, ambery, and floral.

    Anisaldehyde

    Anisaldehyde is a natural isolate extracted from anise. It adds a floral note to fragrances, contributing to their overall complexity and elegance.

    Methylbenzyl Acetate

    This ingredient is naturally found in gardenia flowers and provides fragrances with a combination of floral and fruity notes, enhancing their allure and character.

    Maltol

    A naturally occurring organic compound, it is primarily used as a flavor enhancer. It can be found in the bark of the larch tree, pine needles, and roasted malt. Known for its cotton candy and caramel-like aroma, it imparts a sweet scent to fragrances.

    Benzyl Acetate

    It is a natural compound present in a variety of flowers, such as jasmine, as well as fruits like pear and apples. With its pleasant and sweet aroma, it is widely used in perfumery, cosmetics, and flavorings.

    Alpha Ionone

    It is a natural aroma compound found in essential oils, including rose oil. It lends fragrances a distinct raspberry and blackberry note, adding a fruity touch to their composition.

    Ethyl Acetate

    It is a natural compound found in many fruits, such as pineapples and sweet oranges. It is valued in perfumery for its sweet and fruity smell and its ability to evaporate on the skin without leaving any residue, allowing the fragrance to remain appealing.

    Isoamyl Acetate

    It is a naturally produced compound during fruit ripening. It creates a strong, fruity banana or pear odor that is widely used to flavor foods, attract bees, and improve the scent of perfumes.

    3 Hexenol

    It is a naturally occurring compound found in fresh-cut grass. It possesses powerful green and transparent floral notes, reminiscent of the natural fragrance of freshly mown grass.

    Terpineol

    It is a naturally occurring unsaturated alcohol present in various flowers, including narcissus and freesia, as well as herbs like marjoram, oregano, and rosemary. With its pleasant odor resembling lilac, it is commonly used in perfumes, cosmetics, and flavors to add a touch of floral charm.

    Eyeshadow/Blush Ingredients
    Click on an ingredient to find out more!
    Mica, Calcium Sodium Borosilicate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Magnesium Myristate, Caprylyl Glycol, Vaccinium Myrtillus Fruit Extract, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Caprylic/ Capric Triglyceride, Silica, Lauroyl Lysine, Calcium Aluminum Borosilicate, Tin Oxide,

    May contain:  Titanium Dioxide, CI 77491 (Iron Oxides), Manganese Violet, CI 77007 (Ultramarines)

    Mica

    A mineral-derived coloring agent that adds a fun shimmer, sparkle, or glow effect to products. It is part of a group of 37 earth-derived silicate minerals frequently used in cosmetics.

    Calcium Sodium Borosilicate

    A reliable synthetic derived from minerals. It has a natural origin but needs a little lab help to make it suitable for going in products. It acts as a thickening agent, ensuring the formulas have the right texture and feel.

    Bis-Diglyceryl Polyacyladipate-2

    A synthetic ingredient created in the lab to ensure optimal performance while being safe for the skin. It enhances textures, providing a balmy and cushion-like feel, excellent adhesion to the skin, and a glossy finish.

    Octyldodecyl Stearoyl Stearate

    A reliable synthetic derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It keeps your skin hydrated and nourished, and in formulas, it helps achieve the desired viscosity for a perfect feel.

    Pentaerythrityl Tetraisostearate

    A reliable synthetic derived from vegetables. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It acts as a skin conditioning agent, keeping the skin moisturized. In formulas, it enhances textures, providing a rich and cushiony skin-feel and high gloss levels.

    Persea Gratissima (Avocado) Oil

    A natural, nutrient-rich skin emollient containing vitamins, antioxidants, and fatty acids. It nourishes and moisturizes the skin, leaving it soft, smooth, and fresh while helping maintain hydration and protect against environmental damage.

    Magnesium Myristate

    A natural mineral texture enhancer resulting from the combination of magnesium salt and myristic acid, found naturally in palm and coconut oil. It adds creaminess and a velvety texture to your products, ensuring a pleasant touch.

    Caprylyl Glycol

    A trustworthy synthetic derived from caprylic acid, naturally occurring in palm and coconut oils. It acts as a skin and hair conditioning agent, keeping them smooth and moisturized. In formulas, it provides preservation properties.

    Vaccinium Myrtillus Fruit Extract

    A plant-derived extract from bilberry, a dark berry similar to blueberries. It is a potent antioxidant that boosts the skin's defense mechanism, protects against environmental stressors, and provides skin-calming benefits. In formulas, it enhances the stability of preservative blends.

    Magnolia Officinalis Bark Extract

    A natural bark extract from a small medicinal tree in Asia with a long history of soothing the skin. It is a potent antioxidant with soothing effects, and in formulas, it also contributes to formula preservation.

    Helianthus Annuus (Sunflower) Seed Oil

    A plant-derived oil extracted from sunflower seeds. It strengthens the skin barrier, delivers antioxidants, soothes irritated skin, and works wonders for sensitive skin. Its high concentrations of oils and Vitamin E make it an excellent emollient agent, while its antioxidant properties neutralize free radicals from pollution and UV light.

    Tocopherol

    A naturally occurring vitamin E derived from plant sources like soy, rice bran, or flax oils. It soothes, moisturizes, and protects the skin, supporting its lipid barrier and defending against the sun, pollution, and other environmental stressors. It also acts as a stabilizing ingredient in formulas.

    Caprylic/ Capric Triglyceride

    A natural, nutrient-rich antioxidant derived from coconut oil and glycerin. It keeps the skin hydrated, smooth, and soft, while its antioxidant properties protect against environmental stressors. In formulas, it helps blend all the ingredients seamlessly.

    Silica

    A natural texture enhancer that promotes even pigmentation and smooth application on the skin. It improves the distribution of pigments in cosmetics and prevents them from settling, resulting in a smooth and consistent look.

    Lauroyl Lysine

    A naturally occurring amino acid that imparts a softening and silky feel to the skin. In formulas, it helps achieve a perfectly balanced texture.

    Calcium Aluminum Borosilicate

    A reliable synthetic thickening ingredient created in the lab to excel in its performance while being safe for the skin. It is commonly used in powder products to achieve the desired consistency and texture.

    Tin Oxide

    A trustworthy synthetic derived from mineral. With a natural origin, it needs to be processed in the lab to be safe for use in consumer products. It moisturizes and hydrates the skin while providing a rich, creamy, and luxurious feel and appearance in formulas.

    Titanium Dioxide

    A natural texture enhancer that contributes to a glossy texture in products. It is a mineral-derived pigment commonly used in cosmetics to adjust colors, creating cuter and lighter shades. It is the non-airborne type, ensuring safe application.

    CI 77491 (Iron Oxides)

    Mineral-derived pigments that add vibrant colors to your products. They are used to create captivating makeup shades and provide protection against visible light for the skin.

    Manganese Violet

    A mineral-derived pigment, an inorganic salt known as ammonium manganese pyrophosphate, used as a colorant. It lends products a perfect purple finish.

    CI 77007 (Ultramarines)

    Mineral-derived blue pigment consisting of sodium, aluminum, silicate, and sulfate. They help formulas achieve the desired blue tones, particularly in eyeshadows.

    No Yucky Stuff
    Click on an ingredient to find out more!

    Kids play makeup products didn’t meet our high standards for formulation and fun - here’s what we cut out:

    Parabens,

    The most widely used preservative in cosmetics. Mostly used in makeup to prevent contamination of products & ensuring shelf life. Parabens are linked to a host of serious health concerns, from cancer to infertility. They are known endocrine disruptors, which means they can cause damage to the body’s many important hormonal systems.

    Petrochemicals,

    Incredibly common in beauty products. They can generate a substance that contributes to some cancers. Some of the trace contaminants in petroleum-based ingredients often readily penetrate the skin. Something to avoid given our kids thin skin barrier.

    Talc,

    In its pure form, talc is safe. The problem is that talc is often contaminated with asbestos, which causes cancer, so it’s a risky ingredient to use.

    Phthalates,

    Group of chemicals used to make plastics more flexible and harder to break. In cosmetics, it is used in nail polish, hair spray, and fragrances. Phthalates are linked to endocrine disruption, development and reproductive toxicity, and cancer. Phthalates have been banned from cosmetic products in the EU.

    Artificial Dyes,

    Artificial colors used to make products look pretty. Known as FD&C colors or Lakes, these colors are made of 20+ chemicals and have been associated with skin allergies and hyperactivity in children.

    PEGs,

    Petroleum-based compounds used in cream bases for cosmetics as thickeners, solvents, softeners, and moisture-carriers. PEGs can cause irritation, systemic toxicity, and cancer. PEGs function as a penetration enhancer and can allow harmful ingredients to be absorbed more readily through the skin.

    Synthetic Fragrances,

    Used in nearly every type of make-up and personal care product. The FDA does not require companies to disclose the ingredients used in their fragrance, it is protected as a trade secret. These unlisted ingredients can trigger allergies, migraines, and asthma symptoms, and have been linked to cancer and neurotoxicity. All of the toxic ingredients that you’re looking to avoid, can be added back into the products under the guise of the word fragrance.

    Carmine

    A red dye extracted from the females of a scaled insect species found in Mexico and Central America. More than 70,000 of these beetles are killed to produce just 1 pound of dye, which can be found in many cosmetics, food and textiles. Carmine has been associated with severe allergic reactions. This ingredient is listed in the PETA's Caring Consumer guide as a substance of animal origin.

    FAQ
    Are your formulas all natural?

    Jovy is a hyper-clean brand for kids that uses natural and synthetic ingredients, all of which are tested and proven to be safe. Our formulas don’t contain toxins or any harmful ingredients.  As we know, there are good and bad chemical ingredients, just like there are good and bad natural ones.  We do try, however, to have mostly natural formulations. Our formulas will always have a higher percentage of proven-safe fruit, vegetable and plant-derived ingredients. Our current formulations have 90-95% natural origin.

    When we started our formulation journey, we analyzed several products in the market that were targeted to kids, some with all natural ingredients, including no preservatives. Some of the lip formulas we tested were already rancid, even though they were new. According to the Good Face Project, microbes are likely to form, grow, and spread in makeup and skin care without an effective preservative

    As with many unverifiable phrases, all-natural doesn't equal safe if the formula is contaminated or unstable. Our focus is providing the safest formulas with the safest ingredients, natural or synthetic.

    Is your makeup real makeup?

    Absolutely! Jovy’s makeup is real makeup made just for kids. Nothing that is applied on your kids’ skin should be a toy, cheaply made, or treated lightly.

    Our product is made in Italy with high quality ingredients and manufactured under the strictest EU regulations. The only difference is that our makeup is one of the cleanest out there.  

    We even have the certifications to prove it! 

    What is the difference between Jovy and other makeup brands targeting to kids and tweens?


    We're extremely proud of our ingredient lists and the end product we offer. Our main goal is to keep things simple, using clean ingredients and providing clear information on our labels. What sets us apart is that we are the only kids play makeup that is fully vegan and endorsed by EWG, a nationwide scientific organization empowering people to live healthier lives in a healthier environment. We don't just claim to be safe; we have the evidence to prove that our products are safe for you and your family.

    Do you have any certifications proving your ingredient and formulation safety?

    Yes. We have the following:

    • Dermatologist certified
    • Ophthalmologist certified 
    • Heavy metal testing
    • Formulated under Environmental Working Group (EWG) Guidelines

    FAQ
    Are your formulas all natural?

    Jovy is a hyper-clean brand for kids that uses natural and synthetic ingredients, all of which are tested and proven to be safe. Our formulas don’t contain toxins or any harmful ingredients.  As we know, there are good and bad chemical ingredients, just like there are good and bad natural ones.  We do try, however, to have mostly natural formulations. Our formulas will always have a higher percentage of proven-safe fruit, vegetable and plant-derived ingredients. Our current formulations have 90-95% natural origin.

    When we started our formulation journey, we analyzed several products in the market that were targeted to kids, some with all natural ingredients, including no preservatives. Some of the lip formulas we tested were already rancid, even though they were new. According to the Good Face Project, microbes are likely to form, grow, and spread in makeup and skin care without an effective preservative

    As with many unverifiable phrases, all-natural doesn't equal safe if the formula is contaminated or unstable. Our focus is providing the safest formulas with the safest ingredients, natural or synthetic.

    Is your makeup real makeup?

    Absolutely! Jovy’s makeup is real makeup made just for kids. Nothing that is applied on your kids’ skin should be a toy, cheaply made, or treated lightly.

    Our product is made in Italy with high quality ingredients and manufactured under the strictest EU regulations. The only difference is that our makeup is one of the cleanest out there.  

    We even have the certifications to prove it! 

    What is the difference between Jovy and other makeup brands targeting to kids and tweens?


    We're extremely proud of our ingredient lists and the end product we offer. Our main goal is to keep things simple, using clean ingredients and providing clear information on our labels. What sets us apart is that we are the only kids play makeup that is fully vegan and endorsed by EWG, a nationwide scientific organization empowering people to live healthier lives in a healthier environment. We don't just claim to be safe; we have the evidence to prove that our products are safe for you and your family.

    Do you have any certifications proving your ingredient and formulation safety?

    Yes. We have the following:

    • Dermatologist certified
    • Ophthalmologist certified 
    • Heavy metal testing
    • Formulated under Environmental Working Group (EWG) Guidelines

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