Makeup in NY is a renowned international event that serves as a hub for experts, manufacturers, traders, and enthusiasts who come together to explore the latest trends and emerging brands in the cosmetics world. One of the highlights of Makeup in New York is the Beauty Tank Challenge Competition, a Shark-Tank style contest designed to unearth the beauty brands of tomorrow.
In 2023, a total of 40 makeup brands from across the globe applied for the Beauty Tank Challenge to pitch their concepts. After rigorous evaluation, only five brands were selected to pitch their concepts to top industry leaders in NYC. Among these five, Jovy was selected as the winner of the 2023 Make Up in NY Beauty Tank Challenge.
We are thrilled and grateful for this recognition as it marks the beginning of our Jovy journey. Now that we are live, we hope that you will love our story and our products, too.
Launching with the first ever-clean verified (and fully vegan!) play makeup made just for kids. With up to 95% natural origin formulations and full of powerful antioxidants such as berries, and natural oils, such as olive and avocado oil; kids’ skin will be nourished and protected as they explore fun with color.
As we expand, we hope you can join our conversation on product wishlists, safer ingredients for kids, and label transparency #jovyjourney. We’re on this journey together, all for healthy skin, joyful kids, healthy life!